KOO

KOO: Italian Quality 

The story of KOO began in 2016. The brand, driven by strong Italian values, has seen positive growth since its inception. Its exceptional sunglasses design has made it a staple in the cycling world, but not just that. KOO has managed to establish itself in competitive sectors such as alpine skiing and running. It is a constant pursuit of innovation combined with quality craftsmanship that has over the years propelled KOO to the forefront. From lifestyle sunglasses to bike glasses, each pair is unique thanks to its technologies and design crafted to best meet the expectations of every athlete. 

KOO: A Breath of Fresh Air in the Performance World

KOO is not just a design; it is a construction from A to Z in workshops in Italy. This choice to maintain local production drives KOO to innovate daily, offering a breath of fresh air in the competitive world of sports sunglasses. Supporting athletes around the globe since its inception with products where quality takes precedence over quantity, KOO proudly displays its green, white, and red colours. More than just an ideal, it is thanks to Zeiss® lenses that the brand can provide a clear and protected vision to its users, regardless of the weather. 

Discover Our Full Range of KOO Products at Hardloop

At Hardloop, we take pride in offering our customers the best products for their adventures, whether on ski slopes, trails, or roads. With over seven years of experience and based, like us, close to the practitioners, the brand KOO holds a special place in our product offering. You will find on our site the complete range of KOO products, allowing you to see how each product has been designed to meet the needs of every athlete in terms of sun protection. Recognised in the outdoor world for their quality, durability, and technicality, KOO products will accompany you through every sunny moment. From MTB glasses for an unparalleled view on alpine single-tracks to women's sunglasses, each KOO product will provide you with complete satisfaction during your various activities. 

Not always easy to know which lens to choose, is it?  Feel free to ask our HardGuides for advice based on your practice; they will be delighted to answer all your questions!