






















It was truly in 1972 that the story of the Sportful brand began when Giordano Cremonese, a passionate cross-country skier, started to take an interest in the cross-country ski races in his region, particularly the clothing worn by athletes at the time. He decided to take over his parents' business, Manifattura Valcismon, launched a few years earlier and specialised in high-quality garments made from sheep's wool. Quickly, he developed his own clothing using cutting-edge acrylic fabrics of the time. What set Sportful products apart from those of competitors were bright and flashy colours! In response to the rapid success of Sportful products, in 1985, another sport entered the brand's field of activity: cycling clothing, to meet the needs of this demanding discipline subject to climatic variations, much like cross-country skiing. Well-received by various professional teams of the time, Sportful cycling clothing quickly made its mark on the highest podiums of world races. Sportful jerseys won no less than 6 world championships on the shoulders of the most prestigious cycling team of the time, Mapei, along with the ultimate grail: an Olympic title.
Passionate about the environment surrounding the brand, the Cremonese family has always taken pride in making Sportful a family business. Based in its historic stronghold in the Dolomites, Sportful designs in this spectacular environment clothing that meets the needs of athletes, whether they are skiers, cyclists, hikers, or climbers. At the heart of the brand's DNA since its inception, innovation and design remain strong principles for the brand and guide the development of its products. A cycling windbreaker or a cross-country ski jacket from Sportful must meet the demands of the sport and the natural environment surrounding athletes so that they can perform under the best possible conditions. It is therefore no surprise to find Sportful products on the shoulders of many professional cycling teams as well as national cross-country ski teams. For all these years, the passion for sport, the mountains, and the desire to innovate have guided Sportful's actions in developing its products.
Among the wide range of Sportful products available in the brand's offerings, the following items will be perfect for your outdoor activities on two wheels as well as on skis:
In addition to a high level of technicality and optimal comfort, these garments will provide you with a unique style on the roads and slopes.
In order to best advise you in choosing your equipment but especially to provide you with the best gear for your adventures, our experts and HardGuides have selected the best products from the Sportful brand for you. You will thus find technical clothing that will allow you to perform under optimal conditions, whether you are a fan of long summer rides in the Alps on your bike or skiing on cross-country trails during winter. But that's not all, if you are a cycling enthusiast, take advantage of your visit to our Hardloop site to discover our other sections dedicated to the world of two wheels. You can also discover women's cycling shoes from the best brands on the market as well as bike tyres, designed for pedalling many kilometres on roads and paths. And to introduce your young ones to the joy of sport, children's bike helmets are also available to ensure they practice in safe conditions.