Doing everything possible to save lives: this is the bold mission that the Poc brand has been pursuing since 2005. The result is a complete range of cycling clothing and protection for bikes and skis made from the best materials.
Doing everything possible to save lives: this is the bold mission that the Poc brand has been pursuing since 2005. The result is a complete range of cycling clothing and protection for bikes and skis made from the best materials.



























































The adventure of Poc Sports began in 2005 in Sweden. The brand's goal was very clear: to provide safety equipment for winter sports and cycling. Thus, the Swedish manufacturer's range includes bike helmets and ski helmets, back protectors, goggles, and sunglasses as well as accessories. The mission of Poc, "to protect lives and reduce the consequences of accidents for athletes and all those who aspire to become one," is achieved through products of very high quality. To this end, Poc develops its equipment through two scientific forums, the Poc Lab and the Watts Lab, which bring together some of the finest minds in research, medicine, and safety. Supported by numerous athletes, including Olympic and World champions, Poc's equipment has built a solid reputation by exploring new ideas and innovating in protection.
To ensure the safety of all cyclists, Poc has developed high-level cycling equipment dedicated to both road cycling and MTB. The Poc bike helmets are among the most comprehensive on the market. For example, the Tectal is a reference Poc MTB helmet. Designed with a thicker EPS liner on the most exposed cranial areas for better protection and built with a unibody shell, it features a structure that is both durable and lightweight. Meanwhile, the Omne Air Spin is a helmet for road or everyday use. It provides excellent protection thanks to the optimal density of the liner and the increased thickness of exposed areas, while also being well-ventilated and lightweight. Ergonomic, it is discreet and versatile. In addition to helmets, the Swedish brand offers cycling apparel. Among them, the Thermal VPDs Bib Tights is a Poc cycling short for winter riding. Long, it provides optimal thermal protection thanks to its warm, windproof fabric. Comfortable with its VPDS Multi D chamois, it is the ideal weapon to face the coldest temperatures.
Also focused on winter sports, Poc offers a whole range dedicated to safety on skis. With men's ski helmets and women's ski helmets like the Fornix Mips, the brand designs some of the most stylish helmets on the market. Lightweight and protective, it is ideal for both alpine skiing and freeride adventures. Ventilated, featuring a comfortable inner EPS shell and Mips technology, it is extremely comprehensive and well thought out. To complement this Poc ski helmet, the Fovea Clarity goggles are ideal. Designed for speed, they offer optimal vision in all weather conditions. Padded with high-density foam and equipped with a spherical lens, they include several interchangeable lenses to ensure perfect visibility, regardless of the weather. Tested in real conditions and worn by numerous champions, the Swedish brand's ski equipment is perfectly suited to accompany and protect you on and off the slopes.
At Hardloop, we pride ourselves on offering our customers the best products for their mountain adventures, whether on skis or bikes. With nearly 20 years of experience and a great reputation for the quality of its products, the Poc brand holds a special place in our product offering. Recognised worldwide for their quality and technicality, the products of the Swedish brand will accompany you on all your adventures, from the easiest hikes to the most challenging climbs. So don't hesitate to choose your cycling shorts or your Poc ski goggles on our site to explore new horizons! Still undecided between several helmet models or want to know more about the Essential Road Light jersey? Feel free to ask our HardGuides for advice; they will be happy to guide you based on your preferences and practice.