In 1946, Odd Roar Lofterød founded ODLO. His motto in life and in sport is "always be one step ahead". This has led ODLO to become the leading technical underwear company in Europe.
In 1946, Odd Roar Lofterød founded ODLO. His motto in life and in sport is "always be one step ahead". This has led ODLO to become the leading technical underwear company in Europe.






















Founded in 1946 in Norway, Odlo is an essential player in the design of technical clothing and underwear for sports. Since its inception, the brand has demonstrated innovation and creativity in its clothing designs.
Odd Roar Lofterød developed the first women's underwear in 1947. He then created trousers for his son to practice speed skating. It was a great success among other skaters and elite athletes. This marked the beginning of the brand's success.
Subsequently, the brand decided to develop a technical and warm suit made from Helanca fibres. The success was such that the Norwegian Olympic team chose to wear this suit for the 1968 Winter Olympics. Four years later, all 22 national teams competed in the Sapporo Games wearing the same suit. A true success story begins!
In 1973, Odlo launched its first range of sports underwear for men and women: Odlo Thermic. Many athletes equipped themselves with this range of technical clothing to practice their favourite sports.
Odlo's headquarters moved to Switzerland in 1979 when Odlo Roar Junior took over the family business. He then decided to create a revolutionary new range of clothing, the Athletic Clothing System. This range highlights the principle of the three-layer system that we know today: a first layer that ensures excellent moisture transfer, a second that regulates temperature, and a third that protects against wind or bad weather.
Over the years, Odlo has expanded into several sports: a running range and a more outdoor range (for hiking, cycling, or skiing). The brand aims to offer sports adventure enthusiasts a range of high-performance and technical clothing.
Odlo has managed to position itself as a leader in many sports segments: running, Nordic walking, hiking, cross-country skiing… It now develops a range of men's clothing, women's and children's clothing for all their favourite outdoor sports. Choosing Odlo clothing and underwear means choosing exceptional craftsmanship and technical expertise.
Whatever your sports activities, it is important to equip yourself with high-performance clothing. With its expertise and product quality, Odlo offers a wide selection of technical clothing, gloves, and socks. Breathability, performance, and comfort will be guaranteed with Odlo products.
Odlo Blackcomb is a range of technical underwear ideal for high-intensity sports. Sports tops, leggings, or jackets are available in this collection. If you are looking for high-performance clothing for your running sessions, the Blackcomb range is made for you.
Moreover, all Blackcomb clothing features flat seams, significantly reducing friction during your sports sessions.
This range of clothing is characterised by thermal insulation and the lightweight nature of its garments. Zeroweight clothing will keep you cool during the summer season. They all feature reflective details, ensuring your safety during your early morning or late evening sessions. With Odlo Zeroweight, push your limits during your running or trail sessions.
This collection includes men's underwear and women's garments that are highly breathable. But what are the features of the Ceramicool collection? They work to keep you both dry and cool, ensuring optimal comfort for practising your favourite sports.
This technology uniquely incorporates micro-particles that provide a cooling effect and promote air circulation. Your body heat will easily dissipate during high-intensity efforts.
At Hardloop, we strive to offer you high-performance and technical clothing for your sports adventures. Are you a fan of trail running, hiking, cross-country skiing, or Nordic walking? Odlo is the reference for your technical clothing and accessories.
Discover a wide selection of Odlo products for all your adventures on Hardloop. Do you have a question about a technology or a clothing model? Feel free to contact our HardGuides, who will be happy to help you find the ideal Odlo outfit for your training.