In 1946, Odd Roar Lofterød founded ODLO. His motto in life and in sport is "always be one step ahead". This has led ODLO to become the leading technical underwear company in Europe.
In 1946, Odd Roar Lofterød founded ODLO. His motto in life and in sport is "always be one step ahead". This has led ODLO to become the leading technical underwear company in Europe.





















