It's in 1992, in the south of America, that Clif Bar's adventure begins. Gary Erickson, it's founder, wished to offer a nourishing energy bar to accompany every athlete in their journey. With now 30 years of experience, the challenge is more than achieved!
It's in 1992, in the south of America, that Clif Bar's adventure begins. Gary Erickson, it's founder, wished to offer a nourishing energy bar to accompany every athlete in their journey. With now 30 years of experience, the challenge is more than achieved!
Clif Bar
(4)
300 kilometres of cycling that inspired Clif Bar
The story of the brand Clif Bar begins across the Atlantic, in the United States, during a bike ride of over 300 kilometres. It was during this adventure that the future founder of the brand, Gary, had a revelation. Accompanied by his friend Jay for this ride, the two companions kept going by regularly consuming energy bars to maintain their carbohydrate intake and other essential elements for sports activity when suddenly, Gary could no longer swallow a single bite despite his hunger. It was at that moment he thought he could create his own energy bars, much better and especially easily digestible throughout his adventures. Two years after this realisation, after many hours spent in his mother's kitchen perfecting his recipe, Clif Bar was born. Gary's vision became a reality, to create a much better energy bar to support athletes and adventurers in their projects, even the most daring. Since 1990 and the creation of Clif Bar, the brand's spirit of adventure, particularly Gary's famous bike ride, continues to guide the company daily. As Clif Bar has grown year after year, the company faces many choices but continually seeks the well-being of its employees, community, and the environment throughout its various activities.
Clif Bar: delicious products for your various adventures
Since its beginnings in his mother's kitchen, Gary has been striving to develop the best energy bars possible, the most delicious but above all the easiest to consume. A key element of sports performance, nutrition during exertion must maintain carbohydrate levels throughout the effort to avoid hitting the wall. Specifically designed for this purpose, Clif Bar products meet the energy needs induced by physical effort. Made from natural ingredients, Clif Bar is rich in vitamins and other nutrients essential for performance. Moreover, their delicious taste satisfies even the most discerning palates, even during long efforts when the assimilation of food can be made difficult by a feeling of fullness.
In the American climbing community, the delicious energy bars from Clif Bar have been the subject of a true cult for many years. The bars are available in various flavours and provide all the energy needed for exhausting climbs, seemingly endless trails, and steep ascents. Compact and lightweight, Clif Bar fits easily into the pocket of your men's cycling jersey and can be consumed in several bites during your outing.
Find the entire range of Clif Bar products on Hardloop
In order to best advise you for your various outdoor adventures, and particularly to provide you with the best equipment for your adventures, or the best food for exertion in this case, our experts and HardGuides have selected for you the best energy bars from the American brand Clif Bar, so you never run out of energy during your journey. But that's not all, during your visit to our site, discover our entire range of sports nutrition, which will allow you to stock up on energy for your upcoming mountain challenges. Whether for a multi-hour bike ride tackling alpine passes or an ultra-trail spanning several hundred kilometres in the Pyrenees, or simply for your pleasure and to enjoy the delicious taste of Clif Bar, purely for indulgence. We particularly recommend the Clif Bar with peanut butter, which has unanimous support from the Hardloop adventurers team!